When Jonathan Sweet returned to his home of Grayson County, Va., to serve as administrator, he was met with disdain and animosity. Now, six years later, he’s receiving standing ovations.

“When Jonathan first came here, people wanted to run him out of town; they wanted to get rid of him,” says Larry Osborne, Vice Chair of the Grayson Economic Development Authority and Senior Vice-President of the Grayson National Bank. “But they’ve seen what Jonathan’s done [for the county], now they’re singing his praises.”

The reason for the initial mistrust of Sweet, Osborne explains, was because of the county’s tremendous financial struggles. Jobs were scarce, businesses were shuttering and poverty was rampant. The county government had been mismanaged and was in financial crisis. Although Sweet inherited those problems, he became the de facto face of Grayson’s maladies.  

Mitch Smith, Grayson’s deputy county administrator, says initially this hostility would weigh on Sweet, “but he never let it get him down – he’s a fighter, he doesn’t take no for an answer and he doesn’t let negativity reign for long. He looks to turn these things into a positive,” Smith says, “and that’s exactly what has happened in our county.”

Sweet started his professional career as the Director of Economic Development of Carroll County, Va., and then served Danville, Va., in their office of economic development. Sweet then moved to Bland County, Va., to become County Administrator at the age of 24 – one of the youngest in the state to hold that position. However, he was tied to Grayson, where many of his friends and family lived. It’s where he felt most at home.

But by the time he returned in 2009, his home was in disarray. Virginia State Senator Bill Carrico, whose 40th district includes Grayson County, says, “The opportunities for Grayson County were slim and very challenging.”

“When I was talking with [Sweet] when he was thinking about [taking the Grayson administrator position], I tried to discourage him,” Carrico laughs. “I said, ‘look, there’s a lot going on there. I don’t know if you want to take on a challenge like that.’”

But Sweet was always ambitious, Carrico says, whose ties to the young administrator are both professional, and as Sweet’s brother-in-law, personal. Carrico says he’s always seen a drive and work ethic in Sweet that was unparalleled.

Ultimately, although Sweet was well established in Bland, he decided he needed to return home to Grayson. This decision, however, was not easy.

“I had to think long and pray hard about whether this was the right opportunity,” Sweet says. “But I decided to come back and serve the folks that I know and love.”

Sweet took the position of administrator as the national economic downturn was cresting, and like many counties across the nation, Grayson was in dire straits.

The county itself is isolated – it lacks a major interstate highway and is cut off geographically by mountain ranges. Because of this, Carrico says the county’s opportunity to grow jobs has historically been slow.
As the furniture industry shrank and textile jobs moved overseas, the county really began to suffer, ultimately hitting an unemployment rate of 14.6 percent. By the time Sweet came on board, the county had taken on $18.3 million in debt, and was relying on credit to stay afloat.  

When Sweet came to the county, the Board of Supervisors charged him with three main tasks: to restore the county’s fiscal health, to bolster economic development through job creation and to restore the citizen’s faith, confidence and trust in local government.


Sweet says restoring the county’s financial health was one of the most difficult challenges he faced, but he knew that economic stability was the foundation for the county’s eventual growth and prosperity. “I don’t think anything works well unless you’ve got your financial house in order,” says Sweet. “We had cash flow deficiencies, we had expenditures over revenue issues, we had looming debt that we could not pay, we had limited revenue sources – it was sort of the perfect storm.”

But Sweet immediately set about the task at hand, says Smith. “[He] came in, rolled his sleeves up and went straight to work.”

Smith says the first thing Sweet did was to measure the county’s current financial status and establish a detailed financial forecast. “You have to know where you are to know where you need to go,” Smith says. “We figured out where we were, and it wasn’t pretty.”  

Smith admits some of Sweet’s initial measures were difficult for the citizens, who were already stretched thin. But through creative and resourceful initiatives, Sweet was able to begin righting the ship.

The county launched a cost-saving “green” initiative by adding solar to its energy portfolio, and began a recycling program that saved a significant amount of money by diverting refuse from the county waste stream. Taxes were tweaked and new fees were implemented.

“It wasn’t easy, but we ended up cutting expenditures by almost 13 percent,” says Sweet.

The county also embarked on an aggressive grant writing initiative to purchase necessary equipment and infrastructure. “That included writing grants for vehicles, for phone computer systems, for parks and recreation, for a variety of general governmental functions,” Sweet says. “We were very successful with that.” In 2014, the county was able to secure more than $2.5 million in grant funding for economic and community development, or $154 invested for every Grayson County citizen.

As a result of Sweet’s prudent financial management, the County today has achieved a fund balance of 35 percent of its overall operating costs, Smith reports. Additionally, the county was able to reduce its debt significantly, paying off four long-term loans well ahead of schedule, saving taxpayers more than $510,000 in interest payments alone.

“Grayson county went from one of the most financially challenged and distressed counties in Virginia, to becoming one of the most financially stable and well managed in the region,” says David Sexton, Chairman of the Grayson County Board of Supervisors. “Jonathan was a huge part of that.”


One of the first job creation projects Sweet worked on was getting a state prison up and running in Grayson. The previous administration had convinced the state to help it build the River North Correctional Center, but, due to economic and contractual challenges, the facility ended up sitting idle. However, under Sweet’s leadership, the county was able to convince then Virginia Governor Bob McDonnell to close older facilities in the state and open River North, bringing hundreds of jobs to the region.

But this was just the beginning of Sweet’s job creation campaign and Grayson County’s turnaround.

In 2014, Sweet’s hard work and dedication paid off with the announcement of three major economic development projects. Over 300 new jobs were created in the county in that year alone, and Grayson County finished second in the state for job creation per capita.

Of the economic development and job creation projects Sweet is most proud, he points to Core Fitness’ purchase of the Nautilus brand and the company’s Grayson Facilities.

“Nautilus - that was a business that was ready to close the doors,” says Carrico. The industry was failing, and the company was looking to move. Osborne says that without Sweet’s tireless work and eleventh-hour negotiating, the deal would have fallen through. Nautilus is now the single largest employer in the county, and its main economic engine.

But keeping Nautilus’ doors open impacted more than the single business and its workers. Sweet labored to craft a mutually beneficial agreement between Core and local suppliers and vendors that was critical to the survival of many of Grayson’s small businesses, creating a ripple effect of economic prosperity.

The second project, Independence Lumber, also helped Grayson expand its job base. In November of 2012, the facility suffered damage from a fire, and the company was forced to move its operations to neighboring North Carolina. Smith says that through Sweet’s efforts to put together a support package, the company was able to repair and rebuild. Since Independence’s reopening in 2014, the company has expanded to 125 jobs, nearly 100 percent more than the initial estimate.

The third project, Hensen Turbine’s relocation from North Carolina and expansion into Grayson County, represented a $2.5-million capital investment and created 25 new jobs. The project solidified the company’s $4 million in taxable investment, retained the capacity for future growth opportunities and preserved the many residual benefits enjoyed by the community, according to Smith.

In 2014, Grayson County was one of only 25 jurisdictions in the state to have announced three or more state-qualified projects, and finished 17th in overall capital investment per capita. The unemployment rate now stands at 6.9 percent, less than half of what it was at its peak, Smith reports.

And things are looking just as bright in 2015. In the first quarter, Grayson was leading the state in job creation per capita, with two additional projects announced. “In a 12-month period, we’ve had five, state-qualified, basic sector job announcements,” says Sweet, who feels validated by these tangible improvements in the county. “To see a parking lot empty one day, and the next day filled with vehicles, it’s such a rewarding experience.”


As previously stated, when Sweet came on board, trust in local government was at an all-time low. However, through the arduous work of repairing the county’s financial and economic houses, confidence in the local government’s abilities has begun to grow.

“One of the first things we did was to ask our citizens to trust local government again,” says Sweet. “To trust that we are here for the right reasons, and that we want to fix the financial situation of the county.”

A major element in restoring this trust was direct interaction with the citizenry, says Sweet. “We think it’s very important to not only have an open-door policy with our employees, but to have an open-door policy with our citizens.” He said. “There are very few communities where a citizen can call the courthouse and speak with their county administrator… we restore faith, confidence and trust one conversation at a time.”

This transparency has lead to a renewed confidence in the local government’s ability to solve problems. A tangible example of this faith occurred this summer when the local school board and a group of citizens approached the county for help with its financial troubles.

“We put together a substantial supplemental appropriation to, in essence, bail the school system out, and to rebuild the school system,” says Sweet.

Smith explains the public school system, due to new construction and financial mismanagement, had gone into debt, and required an $800,000 bailout. “If that had happened before Jonathan Sweet had come, it probably would have been enough to sink us both – the county and the school system,” he says.

The county was financially in a position to help, says Smith, but the situation itself was representative of the turnaround in the citizen’s trust in their county government. Whereas before, citizens would come to county meetings looking to criticize and disrupt, they were now coming from a place of trust, looking for support and collaboration.

“We value our citizens,” says Sweet. “We know we work for them. The top of our organizational tree is not the Board of Supervisors or the chief elected officials, but in fact, the citizens.”


Sweet is excited about the future of the county. He feels the tides turned in 2014, and over the next two years, the county and its citizens will realize the benefits of their hard work and sacrifice. He says over the next few years the county will continue to support its current industries, will strategically invest in its schools and, by extension, its workforce to attract transformative economic development projects to the area.

Additionally, the fruits of Grayson’s labors in 2014 have yet to be completely realized, says Sweet. “We haven’t fully reaped the benefits and rewards yet – there’s a lag time – we think the next 24 months are going to be a very prosperous time for Grayson County.” He, adds, “It’s a very exciting time for us.”

Smith relates that for the first time, Grayson has a clear vision of where it’s going. By digging itself out of its financial grave, the county can look to the future with optimism. Sweet and his team have drafted a 5-year capital improvement plan, with approximately 20 different objectives they would like to meet. Sweet says that having already accomplished the first year of the plan, there’s no reason to think the next four will be any different.

“I think that you see another couple of years from now success just like you’ve seen in the last two, because he’s already started laying the groundwork for it,” says Carrico. “Grayson County is well served by having [Sweet] here.”  


Although Grayson faced challenges specific to its borders, the lessons learned from its success are universally applicable, says Sweet. Almost every government faces challenges with citizen engagement, financial prosperity or economic growth, and what Sweet has learned though his experiences in Grayson, he says, can help others in similar situations.

“One of the points of advice I would offer,” says Sweet,” is to take the time to do the front-end work and explain what the challenges are to the citizenry. Make sure your Board of Supervisors understands what these challenges are… once you explain that, and they understand that and they grasp that, then I think the solutions flow much easier.”

Another important lesson Sweet learned is that one person can’t do it on their own. He credits the skills and abilities of his staff with much of his success. “I rely heavily on what I think is one of the most efficient teams in rural America,” says Sweet. “We are a very small staff, but we are as resourceful and creative as they come.”

On a more personal note, Sweet acknowledges the job of a public servant, particularly in a region with limited resources, is taxing physically and emotionally. During the trying times, he says he draws strength from his family, his faith in God and maintaining his perspective on his position. “[I know] the work I’m doing is bigger than me, and it’s humbling for the citizens to entrust you with serving their community,” Sweet says. “We all serve a higher moral purpose, and we think that that higher moral purpose is service to the citizens of Grayson County.”

It’s safe to say most who have worked with Sweet have been impressed with his willpower, his dedication and his compassion for the county and its residents. “I’ve been here for a long time, my family history here goes back for a long time,” says Carrico, “but I think Jonathan has done more for this county… than has been done since I can remember.” 


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