Public sector administrative software solutions provider rebrands as Euna Solutions

Bringing together critical administration technology solutions for the public sector, GTY Technology has rebranded itself into Euna Solutions, which will merge its current companies into a more integrated suite of offerings.

GTY Technology started as a special purpose acquisition company (SPAC) in 2016 and researched several markets before deciding government technology was the field for them. They acquired a range of gov tech companies, including Bonfire, CityBase, eCivis, OpenCounter, and budgeting solutions Questica and Sherpa in 2018. DemandStar and IonWave Technologies were acquired in 2022.

Euna Solutions CEO Craig Ross explains that when that all came together under GTY, “The company was operating as six separate, distinct business units. It was all very much best-in-class, purpose-built government solutions, but all selling as one-offs,” meaning that within their existing customer base, people didn’t understand that beyond the service they were already using, there was a suite of offerings the company could provide. Recognizing the value of going to market as an integrated solution offering systems that “talk” to one another, Ross says that ultimately, the consolidation under Euna Solutions was two-fold—“We wanted to rebrand under a new organization and also, so the market understood that our company offers a wide range of best-in-class systems.”

Ross says that the time was right for this move because he sees an increased appetite within the public sector markets to work with vendors that can provide multiple solutions. Repositioning themselves as a platform of solutions as opposed to independent offerings. “We need to leverage the incredible knowledge, expertise, talent inside our business to make sure our best practices are pushed across and used in all of our solution offerings. That’s ultimately going to benefit our customers and the prospects we’re looking to work with.”

The new integrated branding gives the market a reason to rethink what Euna Solutions offers, admitting that under the GTY name, the company did not have much brand awareness or equity as individual business units. “It’s an opportunity for us to come back to the markets we’ve served—and in many cases we’ve served for 20-plus years—with a new message, a new brand, and through that process, reintroduce them to the breadth of the solution offering that we have.”

Going forward, the newly formed units are: Euna Budget (formerly Questica and Sherpa), Euna Grants (formerly eCivis), Euna Permits (formerly OpenCounter), Euna Procure (formerly Bonfire, IonWave and DemandStar), Euna Payments (formerly CityBase), and Euna K-12 Admin (formerly SpedTrack).

Ross says there are natural integration points between the companies that were once siloed, for example in the markets of budgeting, grants and procurements. “It’s not that discussions or knowledge transfers weren’t happening across the solutions that we’re offering,” he says. “But it wasn’t pushed down into the core, across everyone inside the business.” Educating their employees about the other offerings throughout the company and leveraging best practices across the new units is key going forward.

Ross says from a customer perspective, “nothing is really changing as it relates to the people that they have historically dealt with inside the business. Nothing will change other than, over time, as we leverage best practices, ultimately get better from the standpoint of customer service and customer experience.”