PRIMEDIA Business' Research Team

PRIMEDIA Business' Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely.

About Our Standards:
Guidelines, policies and procedures (as outlined by research and media associations as well as academic textbooks) are stringently followed:

1. Protect the proprietary and unique nature of individual study designs.
2. Take due care in study design, data gathering, analysis and processing of research information.
3. Use up-to-date lists, and fully-disclose any special selections or panel samples.
4. Protect the confidentiality of respondents and respondent-identifiable information.
5. Use research information only for research purposes; it is not permissible to use research information to compile lists for sales prospecting, canvassing or fundraising purposes.
6. Make available (upon request) a full disclosure of all methodology, questionnaire(s) used and results.

About the Marketing Research Department:
The Marketing Research Department was added to the company in 1989 to gather and analyze unique industry information about the markets served by our publications and trade events. Approximately 250 studies are conducted each year for internal clients and advertisers.

The department holds memberships in the following organizations:

• American Business Media - Research Committee
• American Marketing Association
• American Statistical Society
• Marketing Research Association
• National AgriMarketing Association