When is a bridge not a bridge? Perhaps when it connects more than just two pieces of land.

The Lincoln Bridge connects people to ideas. It connects Nebraskans today to Nebraskans who’ve gone before. It connects those who fly above to those who walk below. 

The city of Lincoln is home to the nationally recognized University of Nebraska football team. With a desire to leverage televised football events, the city was seeking a memorable and visible representation of the city with this project. The ability to generate aerial views of this artistic expression of the city was a must.

Conceived, designed and built by Kansas City company Dimensional Innovations (DI), the 611-foot-long bridge spells “Lincoln” and connects Pinnacle Bank Arena with parking areas in Haymarket Park. The 18-foot-tall letters appear on the sides and top of the bridge. Associated with each letter is a corresponding value or principle. DI used quotes from Nebraskans – famous, historic or living – to celebrate the city’s rich cultural history. For instance, the letter “I” in Lincoln has a quote associated with integrity.

The bridge letters include 43 tons of steel, use 6,000 LED lights and serve as a centerpiece to a restored part of Lincoln. While many see a pedestrian bridge as simply utilitarian, the city uses this structure to connect and inspire its citizens.
During the day, the sun illuminates the bridge letters and by night, they light the bridge, turning an otherwise large steel structure into a beautiful landmark. “When you look at this design more closely, it is truly a piece of art,” says Lincoln Mayor, Chris Beutler. He added that, when the arena attracts a sellout crowd, approximately 5,000 people will use it.

As DI Chief Brand Officer Brett Posten put it, “The ability to take a cold steel structure and create an artistic inspirational city icon is exactly why this project has turned out to be a success.”


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