American City & County recently adopted a "gating" model, where certain content is only viewable to subscribers who provide personal data (name and email). Which of the following best describes your feelings about gated content?

"Gated" content restricts viewership to those readers willing to provide personal information including name and contact email address. Its supporters say it helps content providers better track and cater to the core readership base. Detractors claim it limits page views and isolates readership. What do you think? Tell us below!

Gating information serves as a deterrent to readership. I disapprove of the process and would not submit my information to view certain content.
67% (69 votes)
Gating information serves as a deterrent to readership. I disapprove of the process but would submit my information, if necessary, to view certain content.
24% (25 votes)
Gating content is a preferred way of keeping certain information within a chosen subset. I approve of the process and would submit my information to view certain content.
5% (5 votes)
I have no opinion on the gating of content.
2% (2 votes)
Gating content is a preferred way of keeping certain information within a chosen subset. I approve of the process but would not submit my information to view certain content.
2% (2 votes)
Total voters: 103

Discuss this poll 10

Anonymous
on Sep 25, 2013

I don't need the information in these articles badly enough to give my personal information. Do silly things like this and then ask me why I'm not renewing my subscription.

Anonymous
on Sep 17, 2013

There is so much information out there about everyone now why would you need more information? I say NO to the idea!!!

Anonymous
on Sep 17, 2013

This is nothing more than a glorified way of grabbing personal data, plain & simple. You gain and we lose a bit more of our anonomous properties each time we click. Paint it however you like, we the readers (of whatever) are data mined!

Anonymous
on Sep 11, 2013

Let's face it. your ip address, machine type, browser, and so on are already available. i don't see this as a problem. if you are on the net you are visible, even in stealth mode.

Anonymous
on Sep 5, 2013

I agree with an earlier commenter: we know that this is about capturing personal data for sale, and has nothing to do with "cater[ing] to the core readership base." Given the inability of the common advertising model to generate sufficient revenues, we understand why gating is done. No single answer to the question will be sufficient; depending upon the perceived value of the content, and the perceived risk of being data-mined, I might choose to (a) ignore the content and look elsewhere, (b) provide false information to get to the content, or (c) provide true information to get to the content.

Anonymous
on Sep 5, 2013

No one really believes the pupose is to provide a better experience. We all know it's a data mining operation. How much do you make for selling our info? Does that meager revenue make up for your lost readership? Isn't your readership limited enough as it is?

Anonymous
on Sep 4, 2013

American City & County is not what one might consider only a private organization, as it's revenues and readership are signfiicantly from public funds and agencies. I would suggest that it should provide content as broadly as possible, in keeping with the principles of open government. Those who wish to subscribe, already a free service to agency personnel, will continue to do so, and those who might have a voice that should be heard but are not subscribers should have that opportunity without getting on an email or marketing list.

Anonymous
on Sep 6, 2013

I agree!

Anonymous
on Sep 4, 2013

I thought AC&C already had my email address in order to send me email! So now we will have two profiles/logins and passwords?

Anonymous
on Sep 4, 2013

It's the best way to build your contact list. Every company and organization worth its salt uses this or something similar to build its base.

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