Here is another way for budget-conscious public employees to pinch pennies. is an online shopping destination that enables military, law enforcement and related government personnel and their families to buy lifestyle products and on-duty tactical gear directly from manufacturers at below-retail prices.

The site is open to any government personnel, including federal, state and local government personnel and their families, as well as active, reserve and retired military and their families.

Registration is free, and once members’ military or government status is verified, they can shop for a variety of products, including men’s and women’s apparel, jewelry, shoes, action sports and fitness equipment, accessories and more. allocates a portion of proceeds from purchases made by its members to benefit military associations and foundations to support the families of the armed forces and law enforcement. selects vendor-partners that deliver quality and products that its members will enjoy. SPY, OluKai, London Bridge Trading Company and Sector 9 are among the 40 lifestyle brands that are partners of the site.

San Diego-based GovX, Inc. owns and operates The site, which was launched in October 2011, is designed to offer money-saving deals to those who protect and serve, and aims to show appreciation for their sacrifices. The site has been expanded with more brands and products, and is projected to have more than 100,000 active members by this spring 2012. developed its ecommerce platform to offer products direct from manufacturers at discounted prices not otherwise available through traditional online or on-base sales channels. The site is a controlled-access e-commerce site, ensuring that special pricing is accessible only to qualified members, not to the general public. The products offered on are not closeouts or discontinued items, but everyday premium brands. estimates there are more than 6 million active duty personnel, spouses and children who comprise today’s active- and reserve-duty military households. When combined with retired military and active law enforcement personnel, including the FBI, Border Patrol, fire and other related agencies, GovX’s qualifying membership target exceeds 25 million.

“GovX’s leadership team has longstanding experience serving direct to military, law enforcement and related agencies through e-commerce companies that served more than 750,000 users,” said Marc Van Buskirk, CEO and a founder of GovX, Inc. “The GovX team hand-picks the best, most unique and most popular items from each category, and we’ve further vetted these products with experts in the field. Military and government personnel and their families will know they are finding high-quality lifestyle and tactical products they will enjoy, while saving significant time and money by shopping on”

The site offers its GovX Association and Foundation Support Program to military and government associations. Through the program, groups can extend GovX’s savings to their members. Participating military and law enforcement associations and foundations receive a portion of the proceeds from their members’ purchases.

Military and government employees can register for free at the GovX site. They can follow GovX on Facebook.