What is your spend? At face value, the question is simple, but the answer rarely is. Do you know the answer off the top of your head, or might it take you a few minutes to find it in your files? Maybe you don’t really know because getting that information has never been easy. Or maybe your first response is: “What exactly do you mean by ‘spend’?” It’s hard to have a conversation about anything before defining the basic terms of the discussion. Imagine ...

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